Individual health plans: Does the consumer still have power of choice?

Abstract

Objective: The article studied the supply reduction of individual health plans that include medical assistance. Methodology: The study had a qualitative and quantitative approach. It was realized in an explanatory and descriptive way, through procedures of documentary and bibliographic research. Results: The results show that: individual and group health plans have different characteristics and there are stricter rules applicable to the individual plans; the supply of this product is low; this market is concentrated; there are few options of national coverage plans. Conclusion: The supply reduction of individual health plans that include medical assistance affects the right to health, because the supplemental health users don’t have power of choice or possibilities to move to another provider. It is more difficult for elderly users.